Video: Lessons from Indonesians in Good Advertising
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
Quite rarely, we touch upon the topic of advertising, but we cannot pass by something interesting. In large metropolitan areas, the streets are full of advertisements, but not all agencies bother to make advertisements unusual and boring.
Probably, not everyone knows that these days there are more and more new gadgets. For example, Panasonic offers to purchase a gadget to help eliminate nose hair. Most likely, it is necessary for men, not women. That is why it was decided to use a man's face and a man's nose in the ad, respectively. But drawing a poster with a nose and, accordingly, a gadget is not interesting, because the designers decided to act in a different way. Yes, a large poster with a cartoon male face was drawn. But instead of hair through the nose and through the poster, which is logical, … electric wires were launched. Seeing such an advertisement, at first you don't understand what the designers wanted to say at all! And only after reading about the gadget, we realize that this is not a mistake, but an original PR move.
The question immediately arises - is such advertising dangerous, because the wires are under high voltage. But we believe that the designers have thought through all the little things, and even more so.
Should such an advertisement be recognized as a success? Undoubtedly! After all, the main criterion for success is whether the advertisement will be attractive, noticeable to people who can potentially be interested in it. And to pass or drive past such a poster, without paying attention to it, certainly will not work. This means that we can conclude that the designers have done their job.
The idea belongs to the advertising agency Saatchi & Saatchi (Indonesia)
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