Video: Imagine - LEGO's minimalist ad campaign
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
LEGO is a construction set that teaches children and adults to use imagination, fantasy, motor skills and spatial thinking. The first of these unique benefits is emphasized in the new LEGO advertising campaignnamed Imagine.
Years of experience from artists around the world prove that literally anything can be created from LEGO bricks. For example, food and household items, major events of 2011, an abandoned Victorian house, or even the main nominees for the 2011 Oscar.
The tradition of creating extraordinary crafts from the LEGO constructor continues in its new advertising campaign called Imagine (Imagine or even Imagine!) It was developed by the German creative agency Jung von Matt.
This ad campaign consists of a series of minimalist posters. In the upper left corner on each of them there is a LEGO logo, in the right - the word Imagine, and in the center there are several figures created from bricks of the construction set.
These figures are completely minimalistic, not detailed. But, nevertheless, in each of the cases it is easy to identify who exactly they represent. For example, ninja turtles are recognizable in four green columns with multi-colored narrow horizontal stripes, the Simpsons family is in yellow figures of different sizes, and in three thin figures and one thick (or rather, "wide-boned") characters of the South Park animated series.
This is the beauty of the LEGO constructor - a person's fantasy, his imagination, they themselves finish drawing everything necessary, even to very conventional images. Thus, with the help of LEGO, you can really create literally anything!
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