Video: Made of imagination - Sony Xperia creative ad
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
Sony Xperia mobile phones are one of the most popular lines of devices in our time. All thanks to impressive technical performance and talented marketing. That's about creative Sony Xperia advertising campaigncreated by the designer Carl Kleiner, we will tell you today! Sometimes it’s advertising that turns a good product into a successful brand. One of the most striking proofs of this statement is the advertising campaigns for the MINI Cooper car and the LEGO construction set, which are rightfully considered one of the best in the world.
So Sony is looking for new ways to advertise its line of Sony Xperia mobile phones. One of the authors commissioned by this manufacturer is the Stockholm-based designer Karl Kleiner, who created the Made of imagination series of posters.
Made of imagination is one of the slogans that Sony uses to advertise its products. However, Karl Kleiner offered to look at it from a completely unusual angle. He decided to very clearly show how exactly this slogan can be implemented.
Karl Kleiner has created a series of posters, each in two parts. The right one shows a standard advertisement for a Sony Xperia mobile phone with the slogan Made of imagination, while the other shows a new, more creative implementation of it.
For example, in one of the variants, the Sony Xperia mobile phone is stylized as a chameleon, and the slogan Made of imagination is transformed into Made to adapt. On another poster, the apparatus looks like an electric guitar, and the inscription underneath it reads Made to rock.
Another of Karl Kleiner's posters depicts the Sony Xperia phone as a glowing light bulb. And the slogan under it reads Made to be seen.
Each of these works reveals one of the essences of Sony Xperia mobile phones. For example, a chameleon hints at the device's ability to adapt to the needs of the user, a guitar - for "sharpening" for music playback, and a light bulb - for a gorgeous screen of this mobile phone, capable of playing video in HD quality.
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