Video: "Tame" demons. Hygienic art project Scary Hand Monsters
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
"And to unwashed chimney sweeps - shame and disgrace!" Only now it is not the bow-legged and lame Moidodyr who will come to punish such sluts, but "tame" demons, according to the corporation Kimberly-clark professional, which specializes in the production and distribution of the widest range of hygiene products. And in order to once again remind people that their hands need to be washed often and with soap and water, the corporation launched an original hygienic advertising campaign to the masses called Scary hand monsters
… The fact that advertising has now become not only a trade engine and a means of attracting attention, but also a separate kind of art, is no longer surprising. But creative masters of advertising never cease to amaze us, consumers, with a variety of forms, images and ideas for creating videos, posters and other advertising products. The Scary Hand Monsters series of posters are "portraits" of those microbes, viruses and bacteria that inhabit our unwashed hands and are eager to get to know the human body better.
Combining advertising of themselves, loved ones, with skillful body art and skillful PR, Kimberly-Clark Professional achieved exactly what they wanted. They once again started talking about the company, but not only as distributors of hygiene products, but also as competent specialists who know a lot about advertising and how to influence the target audience. So, even without knowing what they are talking about, these posters attract attention - it is impossible not to notice them, as well as remain indifferent.
I bet this advertising move will bring the company one more star on the shoulder straps, and the posters from the Scary Hand Monsters art project will be perceived not only as advertising, but also as original prints that are not a sin to hang on the wall in the apartment.
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