Video: In every sense, green ads for biofuels
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
Advertising now and then tries to convince us that what is natural is not harmful. A simple and memorable biofuel campaign is literally a green advertisement: animals of ecologically impeccable color symbolize nature, and a car on an unusual track hints at a fuel theme.
The slogan of green advertising (green like a leaf, crocodile or turtle) is "Nature is in the circuit". It can be translated as "Nature on the track" or "Nature in an electrical circuit." The electrical circuit has already been used by clothing items, although an antistatic agent was advertised at that time.
The authors of green advertising work for the Brazilian creative agency Camisa 10 (Rio de Janeiro).
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