Video: Mushrooms and tomatoes from kitchen utensils: original sauces ad
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
If you place everything you need to make the sauce on a horizontal surface and take a picture from above, you see something interesting. In the original ad, not only the color differentiation of food and utensils is at work - a tomato, a mushroom, a piece of cheese and (suddenly) a cow with a whisk from a mixer instead of a tail grow from cans of sauce (it symbolizes the creamy taste of the product).
As you know, if you serve food beautifully, it will seem much tastier. The authors of the original advertisement went even further and decided to show that the sauce is even prepared, taking into account the aesthetic factor: each product has its own dishes in color. They say it turns out "really cheesy / juicy / creamy / mushroom" ("We've made seriously cheesy / juicy / creamy / fungi" - read the inscriptions on the posters).
Created an original ad for the sauce at DDB, a New Zealand creative agency.
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