Saving someone's life or, conversely, signing a death warrant is very easy. This can be done with just one stroke of the pen. Concise and simple advertising tells how to quickly help sick children. The posters of the Mercy Volunteer Society are signatures styled like cardiograms: if your hand doesn't stop to sign, your heart won't stop.
TBWA's Central Asia branch created a spectacular advertisement. Cardiogram posters are a symbol of life hanging from the tip of a pen. If the pen flies up and down the sheet of paper, then life will continue. A dash means cardiac arrest and certain death, the ad tells us. The posters to help terminally ill children, developed in Kazakhstan, urge: “Sign. Save a life "(" Sign up. Save a life ").
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