Installation "Tender": art from clothespins
Installation "Tender": art from clothespins
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Installation "Tender": art from clothespins

In Argentina, there is a design studio Normal ™, whose main principle is to find beauty in everyday things and turn them into something completely different from what they really are. In the latest project "Tender", such things are ordinary clothespins, the installations of which simply amaze the imagination.

Installation "Tender": art from clothespins

“Our idea was to take an ordinary object - such as a clothespin - and, by repeating it many times, create a new surface that would change the logical image of the original object. When we placed a lot of clothespins on a stretched net, it sagged under their weight - and we got a new surface known as a hyperbolic paraboloid,”says project author Martin Huberman.

Installation "Tender": art from clothespins

Martin Huberman notes that Tender is a very specific installation, depending on where it is located. Each room has its own personality: the color of the walls, dimensions, ceiling height, and so on. Depending on this, the installation placed in it will be perceived differently. In addition, depending on the characteristics of the room, the color in which the clothespins are painted is also selected.

Installation "Tender": art from clothespins Installation "Tender": art from clothespins Installation "Tender": art from clothespins

The first clothespin installation was very simple and was created for one of the modeling agencies. The composition was supposed to last one night while the event lasted, but the customers did not shoot it for a whole year - until it was sold to a Dutch collector. After that, an order was received from representatives of a local chain of clothing stores who wanted to decorate their boutiques with installations from clothespins. This is how the Love Me Tender series appeared, which includes three installations.

Installation "Tender": art from clothespins Installation "Tender": art from clothespins

Martin Huberman, an architect by trade, is the founder of Normal ™. He is only 27 years old, so there is no doubt that we will hear more than once about this talented author and his works.

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