Video: BIC Bond glue holds the "families" of teapots and buttons together
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
The creators of the advertising campaign for BIC Bond glue decided to surprise consumers with family dramas of ordinary household items. "Reconciliation" and "reunification" of parts of a broken teapot or a broken button clearly demonstrates that glue can hold everything together forever.
Not liking the advertising ideas of their competitors, advertisers from BIC Bond did not show sad pictures with broken objects. Inspired by scenes of family quarrels and reconciliation, illustrator Roberto Ulhoa and photographer Denis Sitta created vivid creative images of a broken button and a broken teapot, presenting them as a reunited, full-fledged social unit. Like Jean François's photo project, they were able to see people in everyday things, to show human life in a new perspective.
The slogan of the advertisement says: "Whatever breaks in life, Bic Bond glue will come to the rescue." Perhaps the advertising images of BIC Bond are a little surreal, but they look very funny and are perfectly remembered.
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