Stop the violence! Social Advertising from Lowe + Partners

2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55

Violence in family - a very urgent problem of all times, including the present. Every year hundreds of women around the world die for this reason, and millions suffer. Here is to stop this scourge of society and calls social advertising Stop the cyclecreated by a creative agency Lowe + Partners for a public organization AWARE … Lowe + Partners is already familiar to regular readers of the site Kulturologia. Ru … It was her employees who installed posters with one hundred and seventy-two dead whales on a street in Vienna, and also created a funny advertisement for Lifebuoy soap. The new creation from Lowe is a public service advertisement against domestic violence.

The name of this ad campaign, Stop the cycle, can be translated as "stop the circular process." The meaning of the posters is that women should never tolerate violence against themselves, hoping that someday it will stop. If her husband beats her at 20, he will beat her at 30 and 40, until old age. The character of this person can no longer be changed!

And, therefore, there is no point in hoping that such bullying will end on its own! It is necessary to force the husband to stop them - to divorce or turn to law enforcement officers.

Stop the cycle ad was commissioned by the Asian department of the non-governmental organization AWARE (Association of women for action and research).

On the Stop the cycle posters from Lowe + Partners, you can see women of different nationalities - Indian, Chinese, Malaysian. This symbolizes the fact that the problem raised by them exists all over the world, in every country, in every city.