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A yellow book is indecent, but in white for a funeral - OK: What do colors mean in different countries
A yellow book is indecent, but in white for a funeral - OK: What do colors mean in different countries

On the Internet, you can find a lot of information about color and advice when choosing a color for your home or for creating a website. Green is about nature, Ireland and spring, blue is about the sky, water and tranquility, yellow is about the sun, joy and energy … However, all such articles are relevant only for a certain culture. It is worth traveling outside your country, and you may be faced with completely unexpected interpretations of ordinary colors.


What is often perceived in our country as a joyful and sunny color that "enlivens the atmosphere" or "brings joy" to the design of a website, a book, a house or something else related to everyday life, looks simply indecent in China. In China, yellow is strongly associated with pornography, and phrases like "yellow picture" or "yellow book" are all about obscene content. Publishing any publications or decorating your website in this color for Asia is a deliberate failure.


In France, yellow has a different emotional connotation. There, yellow means jealousy, betrayal, weakness, contradiction. Historically, in France, yellow was also used to mark the doors of national traitors and criminals. So painting your front door in Paris yellow isn't a good idea either.

It can also be fraught in Africa, where yellow is considered the color of power and monarchy. People who decorate their houses in yellow and gold are perceived by society as show off, as someone who wants to show that they are better than others and can tell others what to do. If you do not have such authority and there is no real power and influence in society, you may encounter misunderstandings.

However, yellow is also perceived as the monarch's color in many oriental cultures, where the ceremonial clothes of kings or presidents are made just in yellow-gold colors. At the same time, if our country's leadership came in yellow to parades or official meetings, it would meet with no less indignation and condemnation.

In Malaysia, yellow is the color of power


In Western civilizations, white is considered the color of purity, elegance. In Europe and Russia, brides dress in white for their weddings, and in the Middle East and China, for funerals and mourning. For Scandinavia, it is considered quite common and correct to paint the walls of their homes white, while in Slavic countries, historically, white was painted only in government buildings, in particular in hospitals.

White bedroom in Scandinavian style White funeral in China


If earlier we associated black more with something bad, evil and sad, now this color has also acquired the meaning of “stylish and elegant”. However, we can hardly imagine a children's bedroom littered with black children's clothes - and this is possible in China. There, boys' clothes usually have very restrained colors, with black being the most popular.

At the same time, in most African countries, children will never be dressed in black, since such clothes still have to be "earned" - there, black is associated with masculinity, maturity, age and wisdom.

Black interior


In most cultures, pink is strongly associated with love, romance, girls, and something childish and cheerful. But in Belgium, pink is also used for babies, but only for boys.In Latin America, unlike Russia, this color is very often used for painting the walls of houses, and therefore evokes associations with architecture. In China, this color was generally unfamiliar to the inhabitants and came to them along with the influence of Western cultures. Even today, the Chinese may call pink a “foreign color” or “alien.” In Thailand, pink also has its own strong association: if pink, then it's Tuesday. In Thailand, each day of the week has its own color: for example, Sunday is red, Friday is blue, and Monday is yellow.

All my black shirts are dirty Belgian waffles for real gentlemen Pink interior in Latin America


Just like pink, blue in Western cultures has a persistent gender coloration: blue is for boys. But the opposite is true in China and Belgium - blue and blue are for girls. In English, "blue" is used to denote sadness, sadness and even depression. In Russia, "blue" - to denote people of non-traditional sexual orientation. In Israel, blue is associated with the national flag, and in Mexico with mourning.

Blue in different cultures Different perception of color in different countries

You can learn about what the color of the thigh of a frightened nymph looks like, Dauphin's Surprise and other coloristic delights of the past from our articlededicated to this topic.

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