Video: Scandalous fame Kate Moss: Why fashion houses broke contracts with a supermodel
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
Today, 45-year-old British supermodel Kate Moss no longer allows herself outrageous antics and does not attract attention with her scandalous behavior, participating in charity events along with the same catwalk queens and legends of the 1990s. But at the peak of her modeling career, she became famous not only as a style icon and one of the most sought-after supermodels who turned the idea of beauty, but also as the most scandalous figure in the fashion world, because of whose impeccable reputation leading fashion houses broke contracts with her.
In her youth, Kate Moss was an ordinary teenager, of which there were thousands in London. When she was 13 years old, her parents divorced, and the girl had to work as a seller in a toy store and at the box office of attractions. The boys showed no interest in her - Kate was plain, thin, angular, more like a teenage boy. About herself she said: "".
Once at the airport, the mistress of the London modeling agency "Storm" drew attention to her and invited the girl to take part in the casting. So her modeling career began. Even she herself did not believe that a brilliant future awaited her in this field, then even she herself did not believe - her appearance was too different from the standards of beauty that reigned in the modeling world. But it was Kate Moss who was destined to turn the idea of beauty and become an icon of androgyny, which soon exploded the world of haute couture.
With a height of 170 cm, the girl's weight was 46 kg, to herself she seemed flat, unfeminine and ugly. But soon one of the trendsetters Calvin Klein managed to convince her of this. One of the first he began to popularize the unisex style, and Kate, in his opinion, was the perfect embodiment of the idea of "sexlessness". She became the face of a new perfume from Calvin Klein called "One", which broke all records in terms of sales. The designer said about his favorite: “She looks like a woman and a child at the same time. It is this type of sexuality that is mesmerizing."
Kate Moss's style, which was called "heroin chic", thanks to her has become a real trend in the world of high fashion. He meant exceptional thinness, even emaciation, pallor of the skin, dark circles under the eyes. Calvin Klein was called the pioneer of heroin chic in the world of fashion and advertising. On the posters for the brand's underwear, Kate Moss looked innocent and vicious at the same time, half-woman, half-teen.
Trying to meet the new standards of beauty, female models exhausted themselves with diets, which most often resulted in anorexia. Of course, in society, the reaction to the new fashion was ambiguous: for example, the journalist Amy Spindler accused fashion photographers and designers of promoting drug addiction and anorexia and stigmatized the fashion for heroin chic. After the death of 21-year-old photographer David Sorrenty from a drug overdose, even US President Bill Clinton at a press conference in 1997 drew attention to the main problem of modern fashion: "".
In the center of the scandal was Kate Moss - after all, she not only embodied a new ideal of beauty, but herself, as journalists claimed, suffered from anorexia and drug addiction. The model herself stubbornly denied these rumors, calling them inventions of the yellow press and intrigues of competitors. In 1998, Kate ended up in a private psychiatric clinic, where, according to the official version, she was being treated for exhaustion, but journalists argued that alcoholism was the real cause. In 2005, a scandal erupted: one of the leading British editions "Daily Mirror" published a photo in which Kate Moss was captured while using cocaine. The material came out under the title "Cocaine Keith". It was pointless to continue unlocking. All leading fashion brands immediately terminated contracts with the controversial model. Even Calvin Klein ended his long-standing relationship with the supermodel.
Despite the fact that then her career was hanging by a thread, Kate Moss managed to resolve this conflict. She made a public apology: "". She apologized to "" her behavior. Her public repentance was enough to be immediately forgiven, contracts were renewed, and royalties once again reached sky-high heights. British journalists lamented: "".
Kate Moss received her first million at the age of 20. By 2000, she was already one of the highest paid models in the world. Launching her own clothing line increased her capital by $ 5 million - and this after the scandal in 2005! A year later, British sculptor Mark Quinn cast a bronze sculpture called The Sphinx, depicting a supermodel in a yoga pose. She turned her own name into a brand, having received a patent prohibiting the use of the phrase "Kate Moss" without her permission, if it was for the purpose of making a profit.
Other scandals have been associated with her name. She was always reputed to be unrestrained and uncompromising, one could often hear obscene language from her. In 2009, at the Person of the Year award ceremony, the host of the event allowed himself a careless joke about her personal life. In response, the model burst into a rant of profanity on the air. In 2015, she again "distinguished herself" by making a drunken brawl on the plane.
However, in recent years, the name Kate Moss has been increasingly mentioned not in connection with scandals, but in the context of her professional activities: she is the creative director of one of the cosmetic brands, edits British Vogue, participates in photo shoots and charity fashion shows. In 2013, Kate Moss received an award from the British Fashion Awards for her contribution to the development of the fashion industry during her 25 years of modeling career. And although her appearance today causes a wave of criticism against imperfect parameters, the model finally came to the conclusion that it is not worth watching how the public perceives her, and that real pleasure from life can be obtained only if you are careful about your health. …
Many scandals were also associated with her personal life: Johnny Depp and Kate Moss' outrageous romance.
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