100 years in 1 minute: the best video on how the ideals of female beauty changed in South and North Korea
100 years in 1 minute: the best video on how the ideals of female beauty changed in South and North Korea

Video: 100 years in 1 minute: the best video on how the ideals of female beauty changed in South and North Korea

Video: 100 years in 1 minute: the best video on how the ideals of female beauty changed in South and North Korea
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100 years of beauty: a photo cycle about South and North Korea
100 years of beauty: a photo cycle about South and North Korea

North and South Korea today they are complete opposites. Divided after 1945, the countries developed in completely different ways, despite their territorial proximity and a common past. These differences are especially noticeable in how ideas about female beauty in the DPRK and the Republic of Korea.

100 years of beauty: 1910s
100 years of beauty: 1910s

The amazing photo project “100 Years of Beauty” is a graphic illustration of what Korean women have looked like over the past century. Changes in hairstyles and makeup clearly demonstrate how popular women's images have changed, what were the trends in fashion and style.

100 years of beauty: 1920s
100 years of beauty: 1920s
100 years of beauty: 1930s
100 years of beauty: 1930s
100 years of beauty: 1940s
100 years of beauty: 1940s

In the first half of the 20th century, girls wore traditional hairstyles, often took their hair away, and looked restrained and modest. But after the division of Korea, the ideals of female beauty began to undergo dramatic changes. In the part of the country that was previously controlled by Japan, preference was given to bright makeup, it was a tribute to fashion trends that came from European countries and America.

100 years of beauty: 1950s
100 years of beauty: 1950s
100 years of beauty: 1950s
100 years of beauty: 1950s

Bright accessories, lush bouffants and playful curls, massive jewelry and neon shadows - the residents of South Korea went through all this. Girls in the DPRK looked much more restrained - a minimum of makeup, gathered hair, often tucked under a hat, scarf or beret.

100 years of beauty: 1960s
100 years of beauty: 1960s
100 years of beauty: 1970s
100 years of beauty: 1970s

It would seem that the images of girls have nothing in common, but in fact they are the same people who happened to be born in one country and later live in different ones. And this is the best example of how politics and the social stereotypes and ideals formed by it affect ordinary people, their appearance, and at the same time change their way of thinking, perception of themselves and the world around them.

100 years of beauty: 1980s
100 years of beauty: 1980s
100 years of beauty: 1990s
100 years of beauty: 1990s
100 years of beauty: 2000s
100 years of beauty: 2000s
100 years of beauty: 2010s
100 years of beauty: 2010s

The cycle of works was created by a photographer under the nickname The Cut, in all the pictures in front of the viewer the same model, Tiffany, but made up differently. What other wonders are hidden by the art of professional makeup, you can learn from an unusual photo cycle illustrating reincarnation of girls into iconic figures of the past.

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