What cannot the media live without? Lithuanian newspaper advertising
What cannot the media live without? Lithuanian newspaper advertising

Video: What cannot the media live without? Lithuanian newspaper advertising

Video: What cannot the media live without? Lithuanian newspaper advertising
Video: Advertising-production holding "Megapolis" - YouTube 2024, November
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What cannot the media live without? Lithuanian newspaper advertising
What cannot the media live without? Lithuanian newspaper advertising

Scandals! Intrigue! Investigation! Newspapers from A to Z (and other media as well) fight for high circulation / ratings and a wide audience. It is believed that in the war for the love of readers, convertible into banknotes, all is fair. Except boring. The Lithuanian newspaper "15 Minutes" was not afraid to deprive its subscribers of not only criminal, but also sexual reading. What she said in an unusual newspaper advertisement.

Lithuanian newspaper advertisement: "Mass media cannot live without blood"
Lithuanian newspaper advertisement: "Mass media cannot live without blood"

It would seem that we are Hecuba? But to find out what color the curtains in the bedroom of celebrities are, oh, how curious. And to find out with whom they contemplate these same curtains in the morning is doubly curious. “Lithuanian media cannot live without blood (scandals, pornography). We can,”the newspaper advertisement proudly proclaims. An unusual campaign was developed by the creative agency Not Perfect / Y & R, registered in Vilnius.

Lithuanian newspaper advertisement: "The media cannot live without scandals"
Lithuanian newspaper advertisement: "The media cannot live without scandals"

Simple and straightforward newspaper advertising hints that there is an alternative way to perceive the world - not being horrified at every step of excessive cruelty and not condemning someone else's licentiousness. Apparently, this is what an interesting newspaper should be?

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