Table of contents:
- Mechanical people
- Help organs
- Bad traditions
- Tattooed Leg Men
- Don't hurt the tigers
- There are no seats
- It didn't work out very well
- With words on the skin
Video: Drawings on the skin. Unusual tattoos in advertising
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
In his famous collection of short stories, Ray Bradbury told us about a man whose skin was covered with magical, vivid pictures that showed the past and the future. The "Man in Pictures" was simply unlucky: he got into a tattoo session with a gypsy witch. Though copywriters and gypsies only a passion for gilding pens, art paint people with tattoos and art to advertise closely connected. How - we will tell in this review.
Mechanical people
How to show the benefits of gymnastics and physical education? Costa Rican Advertising Agency Jotabequ GRAY found an original move: on advertising prints commissioned by the global network of fitness clubs Gold's Gym, people are likened to powerful machines. Drawing on the body turns a person into tank, excavator, vehicle … To some, the idea will not seem very intelligible, but the implementation is excellent.
Help organs
Scar-crossed tattoos depicted in PSAs from CLM BBDO in Boulogne-Billancourt, France, contain not such a simple message. They hint that such, in general, bad people, like notorious and aggressive skins, hooligans and homophobes, can be corrected. How? Hand over your organs for transplant (posthumously). This is to "atone for their sins." To be honest, this interpretation of atonement is strange and bordering on antihumanism.
Bad traditions
"Not all traditions need to be kept. Stop whaling in Japan "- so he says Greenpeace from these advertising posters (Leo Burnett, Hong Kong). Scenes killing whalesdepicted on tattoos can be understood in different ways: both as a connection "excessive adherence to traditions-negativity-whaling", and as "human body-killing whales-killing a man", and as "whales-Japanese culture-aggression" … Surprisingly, how the poster does not tear under such a symbolic load. This is an interesting and beautiful example of green advertising.
Tattooed Leg Men
These posters are part of the pen advertising campaign Pilot … They remind us: tattoos are not just a human privilege! LEGO men (by the way, this is a separate big topic) can also wear tattoos, but for this you need to work on them with a pen Pilot … Wonderful, creative and catchy ad done agency Gray from Barcelona.
Don't hurt the tigers
The slogan of this unusual tattoo is "Set harm, get harm" ("If you do harm - get it yourself"; ideographic translation "He who raises the sword - by the sword and will perish"). Why is the tiger cut with a wound? This is a protest against the killing of animals. The prints also feature a shark and a hawk. This green ad is created by by Dentsu agency from Shanghai.
There are no seats
"I want a new tattoo. Where to put it?" this puzzled wild man asks us. He does not advertise tattoos, but a game console. Game boy advance tribal edition ("Tribal edition" - "Tribal issue"). Advertising creative of the Milan agency Leo burnett also encourages you to slap a transferable "tattoo" with a branded pattern on your hand.
It didn't work out very well
This tattoo illustrates the slogan of the print house advertising campaign Mais "Beware of disappointing results." The disappointment of the person looking at pink unicornsplaced on his back, clearly shows: he was expecting something completely different, maybe a skull with two bones, or a powerful motorcycle … Advertising is invented agencies Mohallem and Artplan from Sao Paulo, Brazil.
With words on the skin
Agency BBDO created this ad for a brand of handbags Francesco Biasia … Prints with sexy women, whose skin is covered with painted letters, suggest: what if it will be like this? clothes of the future? Probably most men would not mind.
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