Who are the most popular stars of Russian Instagram today, and what income does the social network bring them?

2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55

Now it is already difficult to imagine that once there were no social networks at all, because we are already so used to sharing pieces of our life with friends and subscribers, in turn, to follow what acquaintances and strangers are doing, to be aware of the news and, in in the end, be closer to your idols and learn firsthand information. But microblogging is no longer just a platform for communication and exchange of pictures and videos. In particular, Instagram is a good platform for additional (if not main) income.

And what do you think, it is in vain that the stars compete in who has more subscribers? No, not all of them strive to be closer to their fans. It turns out that the more followers, the more you can earn from advertising. Domestic bloggers, of course, cannot compare with foreign colleagues who have several hundred million subscribers, but ours also have something to boast about.

1. Olga Buzova - 21.3 million subscribers

You can treat this girl in different ways and argue that nature has not awarded her with any talents, but it is useless to argue that her popularity knows no boundaries. Proof of this - more than 21 million subscribers. This is an absolute record among Russian stars.

In her microblog, Buzova shares not only pictures and funny videos from her life, but also advertises everything from clothes to cars. In addition, Olga is the face of many brands. By the way, the record number of subscribers allows the TV presenter to ask for very immodest prices for her advertising services: one post costs at least 500 thousand rubles, and sometimes the services of a star reach 2 million. And Instagram brings the star more than 16 million rubles a month.

2. Khabib Nurmagamedov - 20.3 million subscribers

The mixed martial arts fighter is the only one who can compete with Buzova in the number of subscribers. Once he even managed to bypass a rival, but the TV presenter again took the lead. Although separates them "only" a million followers.

However, the Russian athlete is very picky and does not advertise anything at all: for example, he will not promote alcoholic products and bookmaker services. Khabib has already turned down several such very lucrative offers. But he decided to make one chain of stores happy. Taking at least 500 thousand rubles for one post, an athlete monthly receives more than 15 million from Instagram.

3. Nastya Ivleeva - 17 million subscribers

Nastya is a vivid example of how you can become famous first on social networks, and only then become famous in other areas. Several years ago, when no one knew about the girl yet, she began to shoot funny short videos and post them on her page. Over time, the number of fans of her work has grown, their number has grown even after Ivleeva was invited as the host of the "Heads and Tails" program. Now the blogger also continues to delight subscribers with funny videos, shares personal pictures and, of course, advertises the products of the brands she is the face of. True, not everyone can afford to cooperate with a star - about 1 million rubles will have to be paid for a separate post.

4. Timati - 15.5 million subscribers

Timati is not only a popular rap artist, but also a successful businessman, producer and owner of a music label. Therefore, Instagram for him is not only a platform for communicating with fans, but also a platform for promoting services. Therefore, the price of one post in his microblog sometimes reaches 2 million rubles.

5. Ksenia Borodina - 14.7 million subscribers

Olga Buzova's partner in "Dom-2" is also not deprived of the attention of fans - the number of her subscribers is growing rapidly. Moreover, in his microblog, Borodina tries not only to be as honest with followers as possible, but also shares advice, and even often enters into polemics with haters. And Xenia's art of unobtrusive advertising of any product can only be envied. True, the TV presenter does not like to spread about the prices for cooperation with her, but judging by her advertising content, we can conclude that not every businessman can afford to work with a star.

6. Pavel Volya - 14.4 million subscribers

The permanent resident of the Comedy Club at one time decided to share the secrets of a great sense of humor with fans and opened stand-up courses and other funny things. At the same time, Volya does not forget to regularly delight fans with funny videos in which his wife Laysan Utyasheva is invariably present. And it seems that many people like this approach, because there are enough people who want to cooperate with the Instagram star. And additional income of at least 12 million rubles a month is a very good investment in the family budget.

7. Yegor Creed - 12.8 million subscribers

Last year, Yegor Creed left the Timati Black Star production center with a scandal, and it would seem that without powerful support, the singer will not pull off a solo career. However, he was able to prove that he is a self-sufficient artist and can independently support his success.

Creed managed to stay on the wave of success, and his Instagram page is one of the most popular in terms of attendance. The artist shares excerpts from his performances, uploads pictures from photo shoots and, of course, advertises goods.

8. David Manukyan - 11.9 million subscribers

A year ago, it was difficult to imagine that someone would be able to make such a breakthrough and literally move the Instagram giants. But David Manukyan, a young blogger, succeeded. True, many are skeptical of such a success, emphasizing that the guy owes the number of subscribers to Olga Buzova. Recall that Dava (as fans call him) starred in the singer's video a year ago, and after that the young people began a relationship.

In fairness, it should be noted that before that Manukyan's page was not deprived of the attention of netizens, but it should be admitted that it was the affair with Buzova that brought him a large influx of subscribers.

9. Vera Brezhneva - 11.6 million subscribers

Not all former members of the VIA Gra group managed to achieve great success in solo work, and Vera Brezhneva is an exception. The bright blonde was not only able to prove that she was interesting, but also to become one of the most sought-after domestic celebrities.

The singer actively maintains Instagram, posts not only pictures of herself, but also tries to share useful information with fans. By the way, the haters are trying in vain to bring Brezhnev to emotions - her sense of tact can only be envied.

10. Nastasya Samburskaya - 11 million subscribers

Having become famous after filming the sitcom "Univer", Samburskaya quickly acquired a large army of fans. However, the actress does not set herself the goal of luring subscribers by any means. On the contrary, the star is famous for her difficult character, sharp tongue and unwillingness to follow the lead of the majority. Nastasya often writes posts that cause violent reactions and condemnation from Internet users.