Video: The eyes need rest, too. Creative Audiobook Ads from Virgin Megastores
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
Even if you do not sit at the computer all day long, do not play video games and do not stare at the TV, but quietly read textbooks, newspapers or do work papers, by the end of the day your eyes are still shamelessly tired. But at home you want to read a book too … And the eyes - on the contrary, hunt to rest. Playing on this theme, the international record store chain Virgin megastores built creative advertising campaign in support of their audiobooks. So, commissioned by Virgin Megastores, Dubai creators from an advertising agency JWT have invented and produced several advertising posters that clearly demonstrate the benefits that audiobooks will bring to people and their tired eyes. While the book is being "read", the eyes can rest, and the hands can be engaged in useful work. For example, cooking or cleaning, or maybe needlework or creativity. And then there will be time for sports and beauty.
Of course, audiobooks cannot replace the sensations for book lovers that arise when flipping through a new book that still smells of ink, and fingers cannot feel the smoothness of paper pages, the texture of the cover … Do not use unusual bookmarks, which in themselves may be works of art. But whatever one may say, at Virgin Megastores they are right, eyes need rest too. This is what their creative advertising is about.
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