The largest wooden xylophone. Viral phone ads
The largest wooden xylophone. Viral phone ads

Video: The largest wooden xylophone. Viral phone ads

Video: The largest wooden xylophone. Viral phone ads
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The largest wooden xylophone
The largest wooden xylophone

Xylophone - one of the most ancient musical instruments, and although now the sonorous voice of this "percussion piano" is in demand only in orchestras, the xylophone has not been forgotten, and its work is alive. Another proof of this is the interesting advertising of phones, which, perhaps, appears in largest wooden xylophone in the world.

Wooden xylophone in viral ad
Wooden xylophone in viral ad

Indeed, how big can xylophone? A natural boundary to its size is set by a person's arm span, which even among the most avid fishermen does not exceed 3 meters. But who said that a person should be a musician? A small wooden ball will perfectly cope with this role, which, in fact, taps a simple melody on the wooden xylophone keys, lined up in the longest row in the forest.

Giant xylophone in the forest
Giant xylophone in the forest

This melody tenth movement of the 147th cantata by Johann Sebastian Bach Herz Und Mund Und Tat Und Leben (Heart and Mouth and Action and Life), known in the English-speaking world as Jesu, Joy of Man's Desiring. The calm, naive and slightly solemn spirit of the melody gives the forest some mystical features.

Wooden xylophone plays Bach
Wooden xylophone plays Bach

The climax of the video is the moment when the ball finishes its musical run along giant xylophone, and stops next to the wooden telephone TOUCHWOOD SH-08C (TOUCHWOOD - "touch the tree"). It is clear that the filling of the phone is not made of wood, but very electronic, but the case is made of planks. At the same time, the company pays special attention to: we, they say, are not involved in the deforestation of tropical forests, but simply use the waste of the woodworking industry, which is much more beneficial for nature than plastic. The pandas approve of this.

Xylophone - advertising wooden phones TOUCHWOOD
Xylophone - advertising wooden phones TOUCHWOOD

Recently, it has become fashionable to say instead of "interesting" advertising - "viral". It is not very clear what the subtle difference is, but one thing is clear: the advertisement for the xylophones of the TOUCHWOOD SH-08C phones both with originality and "virality" turned out well (more than 300 thousand views only on Youtube, with a very high coefficient " Likes ") is a good example of how to do advertising. By the way, here is the video itself:

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