Video: Cheap and self-critical: an ironic advertisement for an economy class hotel
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
Self-irony is a rare bird and is probably listed in the Red Book. And in advertising and almost never occurs and feeds on almost nothing "Beetles" (google - and find self-critical posters of "Volkswagen"). We are now interested in a funny advertisement for a hotel designed for poor guests. Creative posters turn minuses into pluses: every defect in the service is another reason to be proud. The message of the posters: yes, we are losing your things, but how skillfully we are doing it!
An ironic advertisement for an economy-class hotel tells the bitter truth, sweetened with the words "beautiful", "brilliant", "magnificent" and "wonderful". It is they who are the culprits of self-irony. Creative posters apologize for the fact that the staff: they are great at losing guests' belongings, they are wonderful without magic words like "Welcome", they are the best at ignoring complaints and are excellent at breaking into the room at inopportune hours.
And the most important thing, as usual, is written in small print - that this practice has been going on for 40 years. So, not everything is so bad. Self-critical advertising for the hotel was invented by the Dutch creative agency Kessels Kramer.
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