Creative advertising on elevator doors. Advertising review

2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55

Stop complaining about advertising and the fact that it has filled the entire information space, crawling even into those areas where the creator's foot has never gone before. Gone are the days when one could hate it with a clear conscience - today advertising is an art, sometimes not inferior to painting and installations. In today's review - selection of creative adsthat decorates elevator doors in a wide variety of organizations.

Divorce Elevator

First, the happy newlyweds … and then the unhappy married couple. Someone needs to solve this issue, and if the family psychoanalyst does not help, other specialists take up the case. A very stylish and descriptive ad for a divorce lawyer. A work of the German advertising studio g k k DialogGroup.

Lift against accidents

And in order to advertise auto insurance services, elevators are ideal "carriers" of information. This can be easily seen on the examples of these two advertising projects. Keep your distance, and everything will be in openwork.

Anti-baldness lift

Baldness is the saddest and most unpleasant problem for men. Apart from prostatitis and impotence. And the most noticeable one. By designing elevators in residential buildings in a similar way, the Indian advertising studio Sorento Healthcare Communications artistically and creatively draws attention not only to the problem itself, but also to ways of solving it.

Lift for healthy lifestyle

"Be in shape, go in for sports!" - literally screams the creatively designed elevator in the Gold's Gym sports center. Otherwise, the consequences can be very sad - excess weight has never been beneficial to a person. The product of the advertising studio PragmaDDB.

Elevator to the underwater kingdom

And such an elevator will please, first of all, the little visitors of shopping centers. The underwater world, sea inhabitants, schools of fish, corals and starfish … And all together this is an advertisement for Jelly Tots from South African creators Tbwa / Hunt / Lascaris.

Sharp knife lift

A kind, minimalistic, very "Japanese" advertisement for super-sharp Kagatani knives from the Tokyo advertising studio GRAY Tokyo / G2Tokyo. One swing and the lobster is cut in two. What could be easier?

An elevator for those who love Oreo

Even those who are sick and tired of advertising about cookies, which are "milk's best friend", will not be left indifferent by the advertising project of the New York advertising agency DraftFCB, which once again reminds of this wonderful cookie, but with the help of an elevator. So, in a shopping center where a transparent elevator is installed, such an advertisement will look very beneficial. However, see for yourself:

Superman elevator

Another fun elevator - he considers himself a superman. Even the smallest visitors of the building are not afraid to ride in it, because everyone knows that Superman will always come to the rescue, even when the situation gets out of control.

Lift cabinet

You will never guess what this advertisement on the elevator means. Well, the doors … Well, the cabinet doors. A man comes out of it. Yes, from the closet. Doesn't it look like anything? Such a clever advertisement for a specific product, Semina Lubricant Gel, was invented by the advertising agency EURO RSCG, Sao Paulo, Brazil.. Judging by the slogan "Gay Pride Parade. Come Out To See", the target audience is gay people.

The elevator that talks

An interactive elevator is installed in the building of the Japanese Osteopathic Clinic Yamaguchi. Depending on the strength of pressing the button, the elevator utters a variety of exclamations. It was created in order to entertain young visitors of the clinic and form a positive image of the company, starting not just from the doorway, but also from the elevator. The advertising idea belongs to the Tokyo advertising company Dentsu.