Children’s toys: provocative public service announcement about the safe storage of weapons
Children’s toys: provocative public service announcement about the safe storage of weapons

Video: Children’s toys: provocative public service announcement about the safe storage of weapons

Video: Children’s toys: provocative public service announcement about the safe storage of weapons
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“If they find them, they will play with them” - a strong social project
“If they find them, they will play with them” - a strong social project

American organization for the safety of weapons Evolve together with a creative agency McCann New York not so long ago, she launched an advertising campaign of genius in her idea, in which in simple language it is told about the serious danger that awaits those in whose houses weapons are stored.

Evolve provocative poster series
Evolve provocative poster series
Condoms, dildos, pads, various erotic devices - everything becomes toys in children's hands
Condoms, dildos, pads, various erotic devices - everything becomes toys in children's hands

A series of provocative posters, each with a self-explanatory inscription: If they find it, they’ll play with it, encourages parents to take the safe storage of weapons at home seriously. On the posters, the viewer sees children playing with what adults usually try to keep away from their children.

“If they find them, they will play with them,” reads the inscription on each poster
“If they find them, they will play with them,” reads the inscription on each poster

Condoms, dildos, revealing clothes, pads, various erotic devices - everything becomes toys in innocent children's hands. And if leaving sex toys in prominent places seems unacceptable for any sane parent, then the problem of safe storage of weapons, as it turned out, was not solved by all Americans. The creators of the campaign hope that after watching this kind of posters and videos, people will become more circumspect.

In general, the Americans have a difficult relationship with the weapons theme. So, more recently in the town of Rifle (Colorado) opened a curious Shooters Grill themed restaurant for food and shooters … Even armed visitors are welcome there, however, it is not recommended to use the brought weapons in any case.

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