Video: A fairy tale is a lie, but there is a hint in it: green advertising for children and adults
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
What kind of fairy tale can do without a dark forest? Where can the heroes look for Baba Yaga's hut? All the trees in the world will be cut down, and how are we going to explain to children what a deaf thicket is and where do gray wolves come from? The slogan of the bright green advertisement is “You don’t want to tell such a fairy tale to children, do you?” The authors of the creative posters are employees of the Brazilian branch of Young & Rubicam.
“It's only good for old women when there are only stumps in the forest,” said the ecologically savvy dog Sharik from the village of Prostokvashino, “and what will the animals do, hares?” And the wolves, add the green advertisers. And where will the girls look for adventure on their hat?
Without a dark forest, a fairy tale plot will not work. Who will believe you that you can absolutely accidentally run into a hut on chicken legs in the steppe? All the surprise effect will disappear. If the area is perfectly visible, then this is no longer a fairy tale, but an epic about an open field and a heroic silushka - not a woman's business, in general.
The heroine of Hans Christian Andersen is even more dreary than in the original version of the tale. The choice between painful love and no less painful separation also darkens the terrible state of the seabed. A beautiful melancholic fairy tale is clearly spoiled by the dump under the feet, that is, the tail, of the romantic heroine. Yes, it was clearly cleaner 200 years ago, the green advertisement states.
The ugly duckling has become even nastier, and it is even more difficult to discern a potential beautiful swan in him. Even the surface of the fabulous pond was bound by the oil film, let alone the real reservoirs, through which tankers scurry, striving from the bottom of their hearts to share something dark and flammable with sea creatures.
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