Talk to your kids about it: The College for Creative Studies fun ad posters

2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55

There comes a time in the life of every family when parents need to explain to their children what is good and what is bad. This is especially true when teenagers begin to pay less and less attention to their loved ones, going about their business. Who knows what their thoughts are up to? Bad company, alcohol, drugs … or graphic design? The College for Creative Studies art poster series, on which young talents are experiencing not a drug, but a creative addiction urges: "Talk to the children about the art school."

The idea of such an unusual advertising campaign belongs to Team Detroit. Having received an order from an art college, the PR people decided to take a non-standard way and create an excellent stylization for social advertising of the 1980s. Americans, whose youth passed in those years, remember very well the popular at that time social project about the dangers of drugs. To convince young people to lead a healthy lifestyle, in simple pictures, the brain of a person who was exposed to toxic substances was compared to a red-hot frying pan on which raw eggs were broken. Irreversible changes occur in the human body, similar to how scrambled eggs burn and "shrink".

The Team Detroit parody turned out to be just wonderful. The conflict between fathers and children is presented here quite clearly: parents want their children to get a promising profession, and they, in turn, defend their right to be creative. Well-thought-out slogans bring a comic effect to each of the situations captured.

As soon as parents find clear evidence of "art addiction" (in particular, drawings) in the children's room, a serious conversation immediately matures. In one of the posters, a mother warns her daughter: “It all starts with the fact that you just draw. As a result, it ends with a full-fledged graphic design ", on the other he shares his own experience:" I did not allow myself to do serious design until I was 21 years old. " Family scandals are a separate topic, because children painfully endure mutual reproaches from their parents: "Your son was again engaged in modeling." However, unfortunately, conversations on "difficult" topics often end with an ultimatum from the parents: "Stop doing this design - or I'll tell you something about it!"