Video: Step-by-step instructions for young Picassos, Miro and Kandinsky: a fun ad for the Colsubsidio art school
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
As soon as the child grows up, the parents are faced with a difficult task: to identify the child's talents and help them develop. Dancing, foreign languages, a swimming pool or even a circus school - there are plenty of opportunities! So the Colsubsidio School of Art has released a series of advertising posters that promise to make real artists out of kids!
Abstractionism is a direction in art, which, perhaps, is most similar to children's drawings. The spontaneity of associations, slight distortion of forms, bright colors and simplicity of composition - abstract artists create canvases that captivate with a surprisingly harmonious view of the world. Perhaps it was this similarity with the children's worldview that formed the basis of the new advertising campaign for the Colsubsidio Children's Art Museum.
Colombian agency LOWE / SSP3 worked on the development of advertising posters. Illustrator Andres Barrientos managed to create a series of funny images, which literally give "step-by-step instructions" for creating world masterpieces of abstract art. Advertising assures that it is quite possible to raise a second Picasso, Miro or Kandinsky, you just need to teach the child the basics of painting and inspire him for further creativity.
According to advertising posters, creating paintings is not a tricky business. So, for example, the painting "Woman in a Hat" by Picasso is decomposed into a number of simple components. First you need to draw a fancy green banana, then - Batman's ears, after - mom's sunglasses, then a ghost appears in the picture, and all this splendor is hoisted on the snow-covered mountain top. Kandinsky's painting is also straightforward: you just need to combine spaceships and a fisheye, add a few lost parts from the Lego set, complement the image of the eyelashes of his older sister, Doritos cheese and a Mexican mustache. Miro's painting is even more bizarre: SpongeBob's nose, two tennis balls, a hot dog with a TV antenna attached to it, mosquito paws, and a ketchup-colored sun gradually appear on the sea surface.
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