Video: "Winter Collection": original ad for a humanitarian mission
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
For some, creating garments from garbage is a kind of trash couture, and showing ecological fashion is a way to express yourself and attract the public to environmental problems. And for some, dresses made of paper and burlap are the harsh truth of life. A third of the population of the Indian state of Karnataka will definitely choose one of the outfits of this "winter collection". What do you like more: burlap, newspapers, cardboard?
“33.4% of Karnataka's population has garbage in vogue. Please donate old clothes,”reads the original Winter Collection ad. Creative agency Ogilvy & Mather in India designed posters for the New Ark humanitarian mission. The charitable organization is committed to helping homeless people in every possible way.
The charitable mission was named "The New Ark" for a reason. The House of Hope, founded by the missionaries, is home to 200 people, picked up from the street. These are people who are sick with cancer, AIDS and mental disorders, people who find themselves in unsanitary conditions, without a roof over their heads and warm clothes - the target audience of the “winter collection” depicted on the posters.
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