Video: Half-beast, half-pencils and not only: advertising of stationery from the German company Faber Castell
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
Legendary inventor Steve Jobs was convinced, "Creativity is just making connections between things." Looking for a new stationery advertising famous German company Faber Castell, you understand that funny posters are based on nothing more than completely paradoxical associations. It is not known how the idea to transform colored pencils so strongly was born, but the fact that the result was memorable is indisputable.
Faber Castell is traditionally famous for its non-standard approach to advertising its products. On our site Culturology. We have already written about the spiral illustrations by Chan Chong Hwi, which a Singaporean artist created specifically for this German trademark. Now it's the turn of the pictures, created with Photoshop by the German advertising agency Serviceplan. As a result of the successful implementation of the project, images of funny animals and mouth-watering fruits and vegetables "crossed" with multi-colored pencils were obtained.
The slogan of the current advertising campaign is “True colors”. This is a kind of call for creativity, active transformation of reality, the search for new forms for self-expression. Of course, bizarre pictures can cause slight bewilderment, but after all, Aristotle noted that cognition begins with … surprise!
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