Video: Tires are not afraid of dirt and not only dirt. Kumho Creative Advertising
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
American comedian Sid Cesar was convinced: "The guy who invented the first wheel was an idiot, the guy who invented the other three was a genius." But the agencies that create original ads for cars and auto parts are real creatives. A striking example of this is a series of advertising posters depicting Kumho tires.
Advertising agency Rhizome did a great job: the result was just great. Let us remind you that the South Korean company Kumho is one of the largest tire producers in the world and is one of the ten best manufacturers according to the specialized magazine "Tire Business". Kumho advertising campaigns are always distinguished by creativity and outstanding humor. The company recently unveiled a series of posters featuring the Solus XC tires.
Each of these posters shows how organically tires "get along" with different natural elements. Water, mountains or city highways - for the driver, whose car is "shod" in the Solus XC, there are no obstacles, as the iron horse can easily overcome any obstacles. But the poster under the slogan "Design For Performance" hints that Kumho is an active supplier of tires not only for ordinary motorists, the company supplies spare parts for the largest international competitions such as Formula III and Zandvoort (Netherlands).
By the way, modern artists and sculptors also find use for worn-out car tires: either they make sculptures from them, or they do artistic carvings. We have already told our readers about this on the site Kulturologiya.ru.
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