Video: It's never too late to start training! The power of sports in the prints of the Rio Sport fitness club
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
"Sport still lives in you" optimistically asserts an advertising company for a network of fitness clubs Rio sport, therefore, it is never too late to take the first step towards a healthy lifestyle, breaking the vicious circle of daily worries and hobbies, to go to a sports club.
Brazilian fitness center chain Rio sport has been around for 20 years. The advertising prints created by the agency Giovanni + DRAFTFCB are based on the positive motivation of future gym goers. According to the authors of advertising, the desire to go in for sports is inherent in every person, but not everyone remembers this.
Despite the promotion of a healthy lifestyle in the media, there are much fewer people regularly involved in sports than those who avoid physical activity. According to statistics, in European countries, on average, 30 to 50 percent of adults do not play sports at all, and only 5 to 10 percent of the population regularly exercise. A British agency conducted a survey among women on the topic: "What do you choose to fight overweight - plastic surgery or sports and diet?" According to the results of the study, eight out of ten women chose the surgeon's scalpel, because in this case the result will be seen faster.
Brazilians are considered a nation with an active interest in sports and healthy lifestyles. More than two million applications are submitted annually for the beauty contest among fitness people. Perhaps thanks to an advertising campaign from Rio sport, the number of people who have discovered in themselves "the sport that still lives in them" will increase even more.
By the way, there is interesting news for opponents of sports: according to London scientists, approximately 20 percent of the world's population may not go in for sports, since they will not get any benefit from it. The fact is that only 80 percent of people on the planet have the gene that is responsible for the sports progress of the body.
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