Video: Travel Before It's Too Late: Advertising by White Collar Hippies Travel Company
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
Don't put off until tomorrow what you can do today. It was this golden rule that formed the basis for the creation of a terrifying advertising campaign of the Indian travel company White Collar Hippies.
How to motivate people to travel? The arguments that travel make life brighter and more interesting have become boring for a long time, and people still stubbornly continue to postpone rest "for later." “Now we need to work, but new countries can be seen in a year,” - this is what most potential tourists think. However, the organizers of the travel agency White Collar Hippies are sure: tomorrow it might be too late.
Such pessimistic sentiments are associated with the fact that there are more than enough extremists in the world, and even a schoolchild can find on the Internet a guide to using a Kalashnikov assault rifle or making a bomb or nuclear reactor in everyday conditions. You never know what can become of our planet?
The posters, produced by the Indian advertising agency BBDO, feature stills from YouTube videos. The slogan is more than simple and clear: “The world has little time left. Travel now "(" The world has less time left. Travel now "). Unfortunately, today it is difficult to imagine that from these "guides to action" can become reality, so it is certainly not worth putting off pleasure on the back burner.
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