Video: The choice is yours: creative TV advertising
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
What happens if you replace letters in words with numbers? Either encryption to the center, or a funny advertisement for the Sky TV channel. Sometimes even an ordinary electronic clock can tell you which movie to choose for evening viewing. You just need to take a closer look at the numbers on the panel. The ad for the channel, which allows the viewer to compose the TV program to their liking, mentions Ghostbusters, Sherlock Holmes and Toy Story. The original posters for the campaign were designed by the Brazilian creative agency Giovanni + Draft FCB.
The slogan of the channel's minimalistic advertising is “Any movie at any time”. A simple and fun concept brought to life by Brazilian creatives. The original posters combine the digital clock and the movie title: 6.40 - Ghostbusters, 5.43 - Sherlock Holmes, 7.04 - Toystory ).
By the way, the numbers 6.40, 5.43 and 7.04 on the clock panel do not mean that films will be watched in the early morning with a cup of coffee (although this is not excluded). It's just that in the United States, it is customary to write time in 12-hour format, so 6.40 is 18.40 too.
The rules of the Internet TV channel are such that you can choose any TV show or any movie you like. And start watching your favorite movie up to the minute: at least at 5.43, at least at 7.04. Indeed, as the posters promised, "any movie, any time."
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