Video: Ice sculpture you can't tear yourself away from: creative advertising for the exhibition
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
The principle of the iceberg is that the largest and most interesting part of something is hidden under water or gone into subtext. The creative advertising of the exhibition, where one could see mesmerizing sculptures made of ice, is built on the same principle. What we see is just the tip of the iceberg. What was worth visiting an exhibition of ice sculptures remained behind the scenes.
It would seem nothing new, but humanity continues to lick the same rake in the cold, which means that episodes with frozen languages will inevitably appear in modern sitcoms - and on funny posters of serious events.
What else can so accurately depict the very essence of the advertising message (“It's just impossible to tear yourself away from our ice sculptures”), if not a stamp a la “I licked the swing”?
The ice sculpture was promoted to the masses by the employees of the Singapore advertising agency "Publicis".
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