Video: The world at your fingertips: the original airline ad
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
The expression "The whole world is at your feet" is losing its relevance in the era of the Internet: you can't handle the touchscreen with your feet. It's much better to have the world at your fingertips, the original ad hints. Immersion in a foreign culture begins at the fingertips: it is they who are the pioneers who have to grope for the grains of sand from distant countries, and then drag the whole body to these countries, according to the original advertisement of the airline. And beckons with a finger (and not even one) to Beijing and Venice.
Chinese fingers prudently took food and chopsticks with them, and Venetian fingers float in a mysterious gondola. “The whole world is at your fingertips,” says the slogan of the original ad. Created funny posters for Turkish Airlines at the Istanbul office of McCann Erickson advertising agency.
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