Video: Anne Burda: from housewife and cheated wife to creator of the famous fashion magazine
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
July 28 marks the 109th anniversary of the birth of a woman whose name is known throughout the world thanks to the famous fashion magazine "Burda moden". Anne Burda, a simple German housewife, helped ordinary women with modest incomes look elegant and stylish. She made herself and invited everyone to try the same: high-quality patterns were attached to the magazine, according to which women could sew clothes on their own.
During the Soviet era, the magazine Burda, as everyone called it then, was incredibly popular. Soviet women were attracted by the restraint of forms, convenience of cut and suitability for everyday use, in contrast to the pretentiousness of styles and the brightness of colors "haute couture". A beautiful life suddenly turned out to be real and achievable. The magazine was appreciated for the availability and accuracy of patterns that could be easily transferred to fabric. In addition, he opened up a lot of space for independent creativity: using the ideas of a fashion magazine, women modified and modified them.
Anna Magdalena Lemminger was born in a German provincial town in 1909. She married early, to the owner of printing workshops Franz Burdu, and gave birth to three children. The family's income was modest by Western standards, although Anne could afford to hire a nanny and housekeeper. She spent 25 years dealing exclusively with home and children. Perhaps it would have lasted longer, if not for one incident that drastically changed the measured life.
At the age of 40, Anne learned that her husband had been in love with his secretary for a long time, and she gave birth to a child. In addition, her husband gave her one of the printing workshops and the fashion magazine Effie Fashion. With the help of a lawyer, Anne took the magazine from her husband's mistress and headed it. At that time, he did not generate income and was not popular. The new concept was quite simple: comfortable and elegant outfits, quality sewing patterns, recipes and home improvement tips. The magazine was aimed at ordinary women with an average income. Enne promoted not blind adherence to fashion trends, but the search for her own style using available means.
The first issue was published in 1950. In the post-war period, women in Germany dreamed of inexpensive, comfortable to wear and beautiful clothes, and the magazine's circulation in the first six months alone grew from 100,000 to 500,000 copies. Anne prudently forgave her unfaithful husband, he became a junior partner in her business, and the magazine received a family name. It is interesting that Anne herself was not fond of either sewing or other women's hobbies - she only cooked with pleasure.
Anne Burda attended Paris and Milan fashion shows and then adapted new ideas for her magazine. Until the age of 87, she ran the business on her own, and after the death of her mother in 2005, her youngest son Hubert inherited the fashion empire. Enne's hometown - Offenburg - is jokingly called Burapest, and one of its streets got her name. Today the magazine does not enjoy the same incredible popularity as in the twentieth century, but it continues to exist.
Another person who has made a name for himself in the fashion world is a Japanese designer, fashion designer and perfumer: empire of fashion Kenzo Takada
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