Video: "Completed Portraits": Polish Company "Shoe" Classic Portraits
2023 Author: Richard Flannagan | [email protected]. Last modified: 2023-11-26 05:58
The shoe company KIWI from Poland has taken the advertising campaign to a new level. They not only creatively approached the very idea of how to tell about their products, but also managed to enlist the support of leading museums in order to create so-called "augmented reality" for the most famous canvases of the classics of the art world.
The idea of the campaign Completed portraits “(“Portraits Completed”) was to create the“lower half”of famous portraits, try to imagine how the legendary artists would depict the legs of their models. For example, KIWI artists suggested that Van Gogh could be shod in ordinary leather lace-up shoes, and Jan Vermeer may have posed a girl in blue sandals that would match her dress.
The ad campaign won two awards, the Golden Lion and the Bronze Lion, in the Print & Publishing competition at the Festival de Cannes this year. And this victory was due not only to the creative approach, using the classic canvases of great artists, but also to the creation of a special application for smartphones.
The company that developed the entire concept was Ogilvy Chicago … They also created a playful audio tour that describes the pictures involved in the advertisement. The voice tells both real facts about artists and paintings, as well as funny speculations regarding their shoes. The company even teamed up with museums that exhibit these portraits to help put together the app. After downloading it, users can see the same "augmented portraits" on the screens of their smartphones - just take a picture of the picture, as the application will show, the second part of the portraits is the one that was created for KIWI.
Japanese designer Masaya Kushino creates something so unusual that it cannot be confused with anything else. The most famous examples of her work can be seen in our an article dedicated to his shocking work.
Circus horses, elephants and zebras in a foggy arena: photographs by Rob Tarbell, completed with smoke
The author of circus-themed photographs Rob Tarbell is himself in some way a trainer. But, unlike people who tame wild animals, Rob Tarbell is dealing with an even more wayward ward - smoke. The latter does not exist without fire, which is very difficult to subdue. This is why flammable photographs are created in a completely isolated room. It's bad to joke with fire, but a serious attitude to this element promises artistic discoveries
At the end of the 19th century, the colonial interests of Russia and Great Britain clashed in Central Asia. And although the influence of Russia was less pronounced here, the Russians did not want to be just an observer in Central Asia. However, sending a former convict and Siberian separatist as the head of the research detachment was a great courage even for the tsarist government
Portraits in the past performed the same functions that are now assigned to photographs. That is why the Austrian artist Dorothee Golz decided to combine these two types of visual arts, creating a series of collages in which she combined heads from the classic paintings of the great masters of the past with modern bodies
At the art exhibition called July ArtWalk, which took place in the showroom The Next Gallery, a real shoe "boutique" called Shoe fly Shoe was opened. It is intended for … forest fairies, nymphs, dryads and other creatures who love and protect nature, living in forests, fields, parks and squares. Especially for this exhibition, the artist Sharla Valeski created a line of art shoes made of flowers, grass and leaves
Sometimes art should shock, awaken feelings of hopelessness, rage, fear, and cause the viewer to feel awkward and confused in order to draw attention to the tragedies of our time. In her diverse works, the young artist creates a special mesmerizing world in which she explores the fragility of the human mind and body