How did Morgenstern, Instasamka and 11 other modern idols, whose work is incomprehensible to adults, conquered Russian youth?

2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55

Perhaps, at all times, there was a gap between the musical tastes of generations. Young people constantly have new idols, which are often not understood and disapproved by the older generation. And sometimes you realize that the previous idols of young people were less shocking and vulgar, and also, importantly, they sang more meaningful songs than now. You will no longer surprise anyone with the songs of Timati, ST, the Leningrad group or Olga Buzova. Nowadays, YouTube and TikTok idols are held in high esteem among young people. Moreover, they both appear at an inconceivable speed, and disappear, unable to withstand the competition of new Internet stars. This article presents the idols of the younger generation, but how long they are in trend, time will tell.

Morgenstern

In the past, Alisher Valeev studied to be a teacher, but was expelled from the institute. Perhaps this played into the hands of the future star, because at twenty-three he is one of the most popular Russian rappers. The guy started his way into show business with his YouTube channel. And in the winter of 2018, he has already released his first, albeit small, album "Hate Me", and also shot a couple of videos.

And already less than a year later, Alisher had a full-fledged album with the self-explanatory title "Before he became famous." By the way, according to Alisher, a star can be made of any person, and a hit can be made from each song, the main thing is that the simpler and closer to the people, the better. Although now, judging by his videos, closer to the people - this is not about him. He always shows himself cool, wastes money, drives expensive cars, uses swearing and vulgarity. But modern young people now like such shocking performers.

Alisher Morgenstern considers the first day of the release of his album to be the start of his musical career, when he broke the record on the popular social network VKontakte (fifty thousand reposts in just a day). After that, he thought about music, deciding to quit blogging. And the guy made the right decision, because last summer, "Cadillac" played him with Eljay from all receivers. And blowing with Timati "El Problema" blew up all the charts of music channels, as well as with Klava Koka with the song "I don't care."

And more, of course, the artist takes his shocking. Just what is his victory in the nomination "Woman of the Year 2020". True, it is not clear what he has in common with a woman, maybe the fact that he paints his nails? But in any case, the more it is discussed, the more its popularity, and, accordingly, the size of its income.

Valya Carnival

Valya Karnaukhova, the girl's real name, is a TikTok and instagram blogger, singer and actress. Vale's enviable popularity was brought by her dance and funny videos, as well as her beauty and charisma. Despite the fact that the girl is only nineteen years old, last year she entered the list of the richest tiktokers according to the Russian Forbes, being in fifth place. And her song "Psychushka" took ninth place among TikTok hits.

Perhaps many are attracted by the unusual mixture of her cute appearance with a fighting character. Most likely, this character developed in Vali thanks to the bullying of her during her school years. The girl was rotten by her classmates because of the poverty of her family. After the death of their father, their financial situation deteriorated even more, so at the age of fifteen, the girl decided to start earning to support herself.

At first, she worked as an actress on various quests, but then decided to try her hand at TikTok. And it was the right decision, because in just one year, the girl gained more than three hundred thousand subscribers. Now their number has grown exponentially. Now you cannot name the poor girl, because her income is more than three million.

In addition to social networks, Valya tries herself as an actress. With her participation, you can watch the summer comedy "Vacation", where Valya plays one of the main roles. The girl also released her book “Zdarova, bandits! Dream and fear nothing. " This name was not chosen by chance, because this is how the girl addresses her subscribers on social networks. Also, many people know Valya for her fleeting romance with Yegor Creed. The former couple still speak unflatteringly about each other.

Sqwoz Bab

Marat Gazmanova, this is the name of this performer, teenagers adore for his subtle humor and banter. His tracks quite often contain obscene language and provocative statements. Moreover, the guy began to write the first texts at the age of thirteen, and at the age of eighteen, together with a friend, he founded the group "Sqwoz Bab".

But three years later, a friend left the group, and Marat decided not to stop, continuing to develop his business. And in the same year he released his first hit "The Pocket Kazakh". Then a lot of other songs came along. But the most popular was last year's track "Auf", which in just a week topped the Top 100 of the popular music chart on the VKontakte social network, and also took second place in popular Shazam songs.

Katya Kishchuk

Many people know this girl thanks to her participation in the popular Russian group "Serebro", but two years ago Ekaterina decided to build a solo career. Kischuk had to start everything from scratch, since the contract with the producer was also terminated. The girl was not ready for all the problems that came her way.

But she gathered all her will into a fist, recorded her debut solo song, released a video, created a new profile on Instagram, seeking support from her subscribers. Katya complained to them that her life was full of difficulties and she was never praised for her success. This appeal of Catherine touched many fans.

And a year later, Kischuk became one of the most successful Russian performers according to Forbes. Her new Instagram account has over one and a half million subscribers, which gives her a good income from advertising. In the personal life of the girl, everything is also fine. She now lives in the UK with her beloved man, rapper Slowthai. The couple recently had a baby.

Maryana Ro

At the age of thirteen, Maryana Rozhkova created her own YouTube channel. Many believe that Maryana owes her popularity to her close relationship with the video blogger Ivangai. The girl was fourteen at the time, and the guy was eighteen. Their romance lasted three years, but the girl was not alone for long. She soon began an affair with the popular rap artist Face. At the same time, Maryana was among the ten richest bloggers on the Runet.

The girl decided not to limit herself to just a blog, she decided to develop herself as a singer as well. And although the girl does not have special talents in singing, it did not stop her from creating songs that young people listen to and love. So the popularity of Maryana continues to grow, as does her financial situation. Whether it will still be, because the girl is only twenty-one years old.

Danya Milokhin

But this guy is known by many people and the older generation, after his duet with People's Artist Nikolai Baskov. Their song "Diko Tusim" sounded from all receivers in the country, and the clip was endlessly broadcast on music channels. The guy is only nineteen years old, and famous singers bombard him with proposals for a joint duet. He has already managed to record hits with Maruv, Timati and Dzhigan.

Danya does not have a strong voice, but his popularity is growing wildly. Milokhin became famous during the pandemic thanks to the social network TikTok, which also gained popularity during self-isolation. By the way, this is really the case when an unknown guy without money and cronyism got into show business. This guy and his brother have a very difficult life story.

The boys' parents sent them to an orphanage, where they lived for ten years, and then were brought up in a foster family. The guys remember that there were times when there was no money at all, even for food. But now the whole world is open to the guys, because they no longer experience a shortage of funds. Interestingly, in the wake of Milokhin's popularity, their biological parents showed up, realizing their guilt in front of abandoned children.

Katya Adushkina

Since childhood, Katya's life has been associated with creativity. From the first grade to this day she has been studying at the famous dance studio of Alla Dukhova "Todes". At the age of nine, she began filming vlogs about training, travel, shopping, in general about her life. And three years later she became the host of the LIKE Adushkina program at RADIOKIDSFM. After that, the girl recorded a joint song with one of the participants in the vocal show “Voice. Children”, which was the start of her singing career.

Three years ago, the girl released her first video for a solo track, which in just a couple of weeks collected more than six million views. This further encouraged the girl to record new songs. And already last year Katya released her first album. Now the girl continues to work on new hits, and also shoots new videos for YouTube and TikTok.

Instasamka

The future blogger Daria Zoteeva, because of the bullying of her classmates, decided to leave school in the tenth year of study. Since the girl did not want to depend on her parents anymore, she decided to create an Instagram account, in the hope that in the future she would be able to earn money on this. So in 2016 a novice blogger appeared under the nickname "President", expressing an opinion on important and sensitive topics in the life and politics of the country, and the whole world as a whole. And the girl succeeded, she attracted a fairly large number of followers.

After that, she decided to change the direction of her account, took a new pseudonym "Instasamka", under which she did not hesitate to upload various provocative videos, accompanied by profanity and eccentric images. By changing her image, she gained even more subscribers. Deciding that experiments were hers, Daria began to try herself in rap. Now her tracks are frequent guests in the playlists of young people.

Mary Gu

Maria Gusarova is one of the few idols of young people whose songs are also liked by older people. Her tracks have a pretty good sense, and you can hear that the girl has a voice and talent. Now her songs topped the charts on various radio stations, and at the beginning of her career, her main achievements were videos of various covers of popular songs, which she posted on the Internet.

The girl approached her dream of becoming a singer seriously by entering the Institute of Culture. This is another difference from many popular stars who sing without musical education. Over time, Maria began to upload not only covers to the Internet, but also her own songs. This is how she attracted the attention of Internet users. The girl tried to break onto the stage through popular vocal TV shows, as well as through auditions for musical groups, but everywhere she failed.

However, the girl did not give up. Having gained the support of her fans, Maria released a mini-album, which included three songs, from which her popularity began to grow even faster. A year ago, the singer has already released a full-fledged album called "Disney", consisting of ten songs. Now the girl continues to work on new hits, which she gladly shares with her subscribers.

Niletto

After participating in the project "Songs on TNT" Danil Pryzhkov gained popularity, but he became a real favorite after the release of his hit "Lyubimka". Perhaps, everyone heard this hit. You can love this song, you can hate it, but you can hardly remain indifferent to it. This song has been at the top of the music charts for a long time. Now the artist has one mini and two full-fledged music albums. Moreover, he has both dance and lyrical songs.

Based on the words of Danila's acquaintances, he has not changed after his popularity. Star fever bypassed him, he is still the same simple guy who still feels awkward when he is recognized on the streets and asked to be photographed with him. Remarkably, Niletto's songs lack vulgarity and obscenity, which is a rarity in modern music.

Klava Coca

Many people have known Klavdia Vysokova for a long time, since she has been collaborating with the Black Star music label for six years. But the girl mostly remained in the shadow of the men from this label. She didn't have much of her own hits, she was more known as a cover singer. But after the duet recorded with Morgenstern, they began to look at the girl differently, her life changed. She then sang the mega popular song with Niletto "Crash". Soon, viewers appreciated her duets with Hensy, as well as the group Hands Up.

But Klava does not forget about solo songs either. By the way, after her tracks such expressions as “You are my crash”, “Left the chat” and others became popular in Russia. So now Klava is experiencing a new wave of popularity. The girl reconsidered her views on creativity, and music in general, and now she is creating her first album. Klava Koka is also preparing for a solo show, which was postponed due to the pandemic.

Dora

Daria Shikhanova from the age of fifteen began recording covers of songs of famous performers, and soon decided to put her songs on public display. At first, she recorded tracks on her phone, but after meeting one beatmaker, she got recordings of instrumental parts and arrangements. The lyrics of the singer's songs are mostly sad, sometimes depressive, shades. She sings about unrequited love, betrayed girlfriends, relationships with guys, love by correspondence. All this resonates in the hearts of adolescents.

Two years ago, the singer released her first album with the title "Little Sister", giving Dora fame. Her fans especially liked the song "Doradura", which became a real hit among teenagers. But for an older generation, Dora became famous thanks to her song "I got stuck", which is still played on radio waves.

Charlotte

Since childhood, music has been a part of the life of Edouard Charlotte, he attended a music school, studying there to play the guitar, piano and drums. As a teenager, Eduard took up vocals, and at sixteen decided to create his own YouTube channel, where he laid out covers of songs of famous rock bands. The musician quickly found his audience. His video was getting more and more views and comments every day.

Once the guy was noticed by musicians from one Samara group, inviting him to play keyboards. Since the musician dreamed of his own group, he soon left the band. Having invited friends, he created his long-awaited group called "The Way of Pioneers", which existed for a couple of years. Also, the guy did not stop filming new covers, and it became a success for him.

He was noticed by performers, as well as producers who helped in attracting a new audience, releasing their songs and even videos. However, he became truly famous only after participating in the music show "Songs on TNT". Despite being eliminated in the final round, the musician was one of the favorites. His high voice was remembered and liked by many viewers.

Inspired by Charlotte, he released his first full-length solo album, after which he went on tour throughout Russia. Now the guy continues to create new hits, starred in entertainment shows and advertisements.