Video: Found his own style: new laconic illustrations of a talented Italian master
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
The renowned Italian illustrator Alessandro Gottardo, also known under the pseudonym SHOUT, says about his work: "I do not create with my hands, but with my head." The artist's minimalist illustrations give no reason to doubt this.
Today, Alessandro Gottardo is a renowned illustrator with a track record of such eminent clients as the New York Times and the Wall Street Journal. The artist has been repeatedly awarded with all kinds of prestigious medals and prizes - for example, it was his work that was chosen from the four hundred best illustrations in the annual competition held by the Society of Illustrators and Society of Publication Designers. The artist's rise to fame was truly rapid.
“I started painting when I was still a child,” says the artist. “At some point, I clearly realized that I can become a pro if I can develop my natural drawing skills. At school, studying the work of Lorenzo Mattotti, I believed that one day I could tell a story through an image."
“In 2001, after graduating from the institute (the artist studied at one of the best design institutes in Milan, the European Institute of Design (Istituto Europeo di Design), I first encountered the need to look for a job. I worked for eight months on a portfolio, and then I started looking for part-time jobs in Italian magazines, I called on job advertisements, went to interviews several times … So, little by little, I got my first clientele … Having found a good employer, we need to look for other options as well. It was a difficult time for me, the artist recalls.
“Everything changed in October 2005. By that time, I had already worked quite a lot with various agencies. I remember that I prepared new illustrations, in which the main attention was focused on the essence of the image, while in execution they were quite simple. I was told that this is no good. Perhaps this was the impetus for me to leave my agents. Since then I have been looking for clients on my own,”says the artist.
This is how the world famous illustrator was born. Without losing his own face, remaining true to his style, the artist managed to be at the pinnacle of success, doing what he loved. More work by the illustrator can be seen here.
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