Video: Soap advertisement: "We eat what we touch"
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
Advertising is not as easy as it might seem at first. Not only that, for your product you need to come up with a beautiful and eye-catching slogan. Besides, the pictures should be … bright.
For example, how do you make an interesting advertisement for a soap? It would seem that all the ideas have already been invented a long time ago, and you will not surprise anyone. Soap saves bacteria, softens hands, removes grease … well, what's new you can think of? But the designers and PR people succeed. The Indonesian advertising agency Lowe was tasked with advertising Lifebuoy soap (from Unilever) in a new, unexpected, innovative way. And they did it. They came up with the slogan "You eat what you touch." At first it sounds a little incomprehensible, but as soon as we look at the photos, everything falls into place. What did mom say to all of us before meals as a child? “After stroking the kitty / hamster / playing with the fish, immediately wash my hands! Otherwise I won't let you go to the table! " This is exactly what the advertisement says.
Thus, advertisers kill two birds with one stone - on the one hand, they speak on behalf of the mother, which the parents will undoubtedly like, and secondly, they clearly demonstrate the essence of advertising. It may be a little unpleasant to look at these photos, but immediately there is a desire to wash your hands with soap, and it does not matter which one. Although the designers still chose a nice option, they could have drawn fleas, lichens, and so on.
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