Video: “Shoes are boring. Wear sneakers. " New advertising campaign for Converse
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
Company Converse, on which, by and large, lies the "fault" for the love of youth from all over the world to sneakers with a rubberized toe, has launched a new advertising campaign. In the best traditions of adolescent maximalism, their new slogan reads: “Shoes are boring. Wear sneakers " (Shoes Are Boring. Wear Sneakers).
For about sixty years, the firm's sneakers Converse are a must-have complement to the image of a rebel: from James Dean in the fifties, before the punk band Ramones in the seventies and Kurt Cobain in the nineties. It should be noted that even today the company continues to follow closely all current cultural, and in particular musical, trends. For example, last year Converse collaborated with an ambitious media project Gorillaz, and even dedicated a whole series of their shoes to him.
The company has worked with many renowned artists, including Andrzej Dragan. Less than two months have passed since the completion of a large-scale project Converse entitled Wall-to-wall, which was attended by the best representatives of the street art movement, as the company started a new one. This time, her partner was the studio Amplifyspecializing in brand strategy.
Company Converse stays true to its principles of product promotion. It does not so much impose a product on the consumer as it seeks to create a cultural phenomenon that would arouse a keen interest in the target audience. So, in addition to bright posters accompanied by the slogan “Shoes are boring. Wear sneakers ", the company commissioned several large-scale works of famous "street artists", organized a series of concerts and traveling parties.
Such a clever advertising strategy is the key to the company's success. Converse for a long time. And we can assume that in forty years, its products will cause outrage among the older generation and enjoy selfless love among those who are younger.
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