Video: Smart city is smart advertising. Useful bigboards from IBM
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
Company IBM some time ago she launched her project Smart City, within the framework of which he plans to create and implement a number of innovations aimed at making our settlements much more convenient for life and recreation. She decided to advertise this initiative with the help of Smart and functional bigboards.
Ogilvy is known all over the world for the completely unusual and even crazy advertising campaigns that it develops for the largest and most reputable customers in the world, be it sports radio, anti-smoking society or vodka producers.
A new client of Ogilvy is IBM, which has decided to commission the company's Paris office to develop an unusual advertisement for its Smart City initiative.
And the creators from Ogilvy coped with the task with the highest score! They created a series of advertising billboards aimed not only at telling random people about IBM's Smart City initiative, but also to make their lives a little more comfortable and enjoyable.
The fact is that each such medium, in addition to the actual advertising function, also carries some feature useful for ordinary citizens. One of them acts as a ramp, the other is a rain shed, and the third is a bench.
So the residents of Paris (namely, in this city bigboards from Ogilvy appeared) themselves can assess how promising and useful for their locality the Smart City initiative from IBM.
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