Video: "Mini Me": an original advertising campaign that raises the problem of excess weight
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
The world is struggling with varying degrees of success against hepatitis C, cancer, tuberculosis. But there is another misfortune that mows down human ranks no worse than incurable diseases. This is overweight. It raises the risk of cardiovascular disease; causes problems with the kidneys, liver; is the cause of arthritis, hypertension and other misfortunes. Rarely is a fat person completely healthy. It is this idea that Acerca and Giovanni + Draf FCB tried to convey to the population, creating a unique advertising campaign "Mini Me".
In it, the role of the belly (sometimes an invariable attribute of men) is played by a man who, clinging to his owner, prevents him from reaching the wrench, disappoints his mistress and steals sweets from under his wife's nose. In a word, everything is like in life.
Will ironic advertising make the stronger sex abandon the constant mug of beer before bed (the main ally of excess weight)? Statistics will show. But the fact that photos and videos help to cheer up is a fact.
Acerca, which promotes a healthy lifestyle, advises men who recognize themselves in this advertising campaign to print one of the pictures and hang it on the refrigerator door. This is sobering and can help you avoid eating too much, especially before bed. You can, of course, go the other way around, and hang a photo of a slender movie star in a bikini, but very few people can be inspired by someone else's example. As a rule, everyone is struck by the excess weight, from the appearance of which neither ordinary people nor the stars of blue screens are immune.
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