Video: Would you like a tie for breakfast? Unusual advertising campaign of the E. Marinella trading house
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
In the new advertising company of the trading house E. Marinella the tie appears in an unusual role - in the form of culinary symbols from different countries of the world. According to advertisers, a man wearing a tie from a famous brand can look like a truly elegant cosmopolitan. After all, the company's slogan is “A taste of elegance since 1914” (“ Since 1914, the taste of elegance ”).
Trading house E. Marinella was founded in 1914 when Eugenio Marinella opened his first 20-meter store in Naples. Thanks to its convenient location and a wide range of English-style goods, especially men's shirts and ties, the store has gained unprecedented popularity among the upper Neapolitan class. To achieve a high quality cut, Eugenio Marinella invited French and English craftsmen to train the staff in his atelier. Thanks to them, a branded tie from E. Marinella: The fabric was folded seven times to achieve a special "tightness". By the way, the modern tie with a complex inner texture appeared much later. In the twenty-first century, many designers are trying to modify this accessory.
In the eighties of the twentieth century, the trading house E. Marinella gained fame outside of Italy. Historians of the trading house call the President of Italy "the brand ambassador" Francesco Cassiga, a friend of the Marinell family, as during official visits he presented a box with five ties from E. Marinella heads of state and ministers. Another important event for the development of the brand was the G7 Convention, organized in Naples in 1994, at which guests were presented with six Marinella ties as exclusive gifts, which became an excellent advertisement among influential people from all over the world.
Currently, the Neapolitan trading house has offices in Italy, France, Greece, Japan, Monaco, Spain, Switzerland, England and the USA. Under the brand name. Under the brand E. Marinella clothing, footwear, accessories for men and women, perfumery and cosmetic products are produced, but ties remain one of the most recognizable symbols of the company. Honore de Balzac wrote about ties as follows: “A man is worth the same as his tie: it is he he covers his essence, his spirit is manifested in him. According to advertisers of the Italian agency Foolbite, in ties from E. Marinella a man will always look elegant and tasteful.
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