Breakfast in bed or bed for breakfast? "Appetizing" advertisement for the B&B chain (Bed & Breakfast)
Breakfast in bed or bed for breakfast? "Appetizing" advertisement for the B&B chain (Bed & Breakfast)

Video: Breakfast in bed or bed for breakfast? "Appetizing" advertisement for the B&B chain (Bed & Breakfast)

Video: Breakfast in bed or bed for breakfast?
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"Appetizing" advertisement from B&B
"Appetizing" advertisement from B&B

The concept of the B&B hotel chain (literally "bed and breakfast") is simple: a traveler needs two things to relax - a comfortable bed and a hearty breakfast. New advertising posters clearly demonstrate this.

At first glance, it's even hard to understand what exactly is shown in the photographs - bed or breakfast. But for B&B, these two concepts are linked even in the name, because it was they who ensured the growing popularity of the hotel chain in Europe.

Today, the hotel chain begins to conquer Germany
Today, the hotel chain begins to conquer Germany

The first hotel of the chain was built in 1990 in France. Comfortable rooms at an affordable price, as well as a hearty morning meal included in the price, have ensured a great demand among travelers. As a result, today the chain has more than 250 hotels in France, Italy, Germany, Portugal and Poland.

Half board is one of the most popular hotels not only in Europe but also in the USA
Half board is one of the most popular hotels not only in Europe but also in the USA

It is interesting to note that the first bed and breakfasts emerged as coaching inns along important transport routes. Typically, homeowners provided vacant rooms for travelers, prepared breakfasts, and provided supplies.

Breakfast-like beds - an interesting advertising concept for the B&B chain
Breakfast-like beds - an interesting advertising concept for the B&B chain

According to hotel reviews, B&B guests appreciate hospitality, reasonable prices, as well as a delicious breakfast and a lack of pretentiousness in the interior. Promotional sandwich beds or bed sandwiches are a great idea for popular hotels that lack marble floors and chic restaurants, but have a cozy and warm atmosphere.

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