Video: Cardboard boombox in Mini Cooper ad
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
When you are little, you have to constantly put in a huge amount of effort to get noticed. It is this famous phrase that can be used to characterize the aggressive advertising campaign of the car for many years. Mini cooper … Its new element was a huge cardboard boombox (portable stereo tape recorder), which has recently appeared on the central square of Zurich.
The most talented advertisers from all over the world have been working on the promotion of the Mini Cooper brand for many years. As proof of this - a high position in all ratings of modern unusual advertising.
Moreover, in most cases, the creators of Mini Cooper advertisements focus on its modest size. However, the creators of the new advertising campaign for this car went from the opposite. They built a really HUGE boombox out of cardboard boxes.
Each of the three large cardboard boxes symbolizes a Mini Cooper car that could easily fit in it. Together, in the form of a huge stereo tape recorder, they hint at the excellent audio system that every Mini Cooper is equipped with.
Moreover, inside this cardboard structure there is a Mini Cooper car, to the audio system of which quite real speakers of this cardboard boombox are connected. Any passer-by can walk around the structure from behind and see the little car hiding in it.
This unusual musical and automobile construction was first presented to the public at the International Radio Festival, which is now taking place in Zurich. But in the future, its creators plan to transport this huge boombox from city to city as an advertising stand for the Mini Cooper.
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