Video: Sponsored Superheroes - superheroes in the advertising world
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
In modern films about superheroes and so full of product placement - hidden advertising of certain goods and brands. And the Italian artist Roberto Vergati Santos imagined a world in which the most famous movie characters have title sponsors.
Recently, we have witnessed the emergence of a new perspective on superheroes and their lives. If earlier they were ideal people, knights without fear and reproach, now these characters, through the efforts of artists, are becoming more and more human. As examples of such an art transformation of famous heroes, one can cite the Secret Hero Life project, full of passion and everyday details, by artist Gregoire Guillemin, or a series of photographs by Paul Armstrong showing aging comic book heroes and action films based on them.
Another author who decided to rethink superheroes was the Italian Roberto Vergati Santos, who, in his project Sponsored Superheroes, beat the commercialization of modern cinema, presenting superheroes as fighters bought by famous brands.
For example, Batman in the Sponsored Superheroes project became the "face" of Nike, Flash adorned his suit with the colors of Red Bull, Captain America, Hawkeye and Black Widow are doing heroism under the brand of Coca-Cola and its derivatives.
Stephen Rogers (the real-life soldier disguised as Captain America) turned into a UPS courier, Iron Man's red suit was perfect for the yellow McDonald's logo, and the Hulk was the perfect embodiment of the Monster Energy concept.
For many years, large companies have sponsored sports teams and individual athletes, a variety of events, scientific expeditions and research. And, perhaps, in the future, they will also take superheroes under their wing.
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