Champignons-hairdressers and boletus-tailors: advertising for the fresh mushroom store Fridrih Mushroom

2023 Author: Richard Flannagan | [email protected]. Last modified: 2023-05-24 13:10

Remember Tosya from the cult film "Girls", who told how many dishes can be prepared from ordinary potatoes: fried, boiled potatoes, mashed potatoes, French fries, potato pie … And so on almost to infinity. Another product that practically no national cuisine can do without is mushrooms. Advertisement for Fridrih Mushroom Fresh Mushroom Store - how mushrooms will help any housewife to make a culinary masterpiece out of an ordinary dish.

The slogan of the advertising campaign is very simple: “Make every meal fancier!” ("Mushrooms will make your food delicious!"). Indeed, fried mushrooms with potatoes or marinated with onions, julienne and cream soup - the list of dishes is very large, so it's problematic to do without champignons in the kitchen.

Humor is the key to the success of any advertising campaign when it comes to food. On the site Kulturologiya.ru, we have already written about an advertisement for the Fresh'n'Friends supermarket chain, in which fruits have become the "material" for creating funny pictures. Fridrih Mushroom's advertising campaign features vegetables and meat products. Only now, on the entertaining posters (on the creation of which the Croatian agency "Imago" worked), these food products "came to life".

On one of the posters, the mushrooms have become gracious hairdressers: they are styling chic curls of broccoli. On the other, there are tailors who customize a suit of grilled sausages. And on the third, they teach potatoes, tomatoes and a juicy steak to walk on the podium. In general, the works of the illustrator Anna Kulakovskaya are simply at their best - the artist managed to create a fabulous world, which, of course, will attract a lot of buyers.