Video: Brilliant ideas need to be disseminated. Advertising of the TEDx conference
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
Even Plato came to the idea that ideas rule the world. “Ideas change this world. Spread them "(" Ideas changes this world. Spread them "), - added the organizers of the world famous TED conferences … How the civic position of Martin Luther King, Eva Peron and John Lennon influenced the development of society - in an intellectual advertising project.
American company TED (Technology Entertainment Design) has been known all over the world for many years for holding scientific conferences, the main purpose of which is to spread ideas. The organizers' slogan is simple and ingenious: “Ideas worth spreading”. For the first time such an event took place in 1984, since then such famous personalities as Nobel laureates James Watson and Murray Gell-Mann, the creator of Wikipedia Jimmy Wales and even ex-President of the United States Bill Clinton managed to speak at TED meetings.
TEDx Is a separate project of the TED company that allows organizing conferences in a similar style in different countries of the world. In Russia, for example, these scientific events have become widely known and have been regularly held since 2009.
This year's TEDx poster series was designed by Argentine agency Ogilvy & Mather. The basis is, of course, the slogan of the project, which is specifically illustrated. It is symbolic that the posters depict Martin Luther King, Eva Peron and John Lennonbecause their ideas really changed the world.
As you know, Luther King championed the rights of blacks in the United States, fighting discrimination, racism and segregation. The first lady of Argentina, Eva Peron, is one of the most famous women politicians, whose name is associated with many transformations in the social sphere. Closes the top three "main" pacifist of the planet - John Lennon. The world still remembers his joint "bed" interviews with Yoko Ono, calling for an end to the aggression in Vietnam, and the song Give Peace a Chance, which became the hippie anthem. Perhaps, in the end, it remains only to recall the words of the legendary Beatle: “Henry Ford knew how to sell cars through advertising. Yoko and I "sold" the world. It seemed ridiculous to many, but many began to think."
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