Video: Social campaign "Last words, or Do not text while driving!"
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
For motorists who want to be at least somewhat like the greats, the social campaign "advises" to distract from the road and write a message with the text: "And you, Brutus?" and so on. So the last words of the drivers will coincide with the death phrases of Julius Caesar, Winston Churchill and Charles Darwin. A social campaign with the slogan “dnt txt and drv” - SMS version of the sentence: “Don’t text and drive” will help you to choose the most suitable ones.
“If you want your last words to be the same as Charles Darwin’s, just send an SMS:“I’m not at all afraid to die”while driving.” Other creative posters have the same structure and invite to try on, in addition to those already mentioned, images of Martin Luther King, Mother Teresa, Salvador Dali.
A social campaign about the dangers of mobile phones for drivers was developed by the Brazilian creative agency Leo Burnett Tailor Made.
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