Video: Be careful while driving! Emma Hack body art for safe road traffic
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
Despite public service announcements along the roads to remind motorists that they are back home, the number of road traffic accidents and deaths they cause is growing relentlessly. Australian artist Emma Hack, known for her masterpieces in the genre of body art, took part in a social art project initiated by an advertising agency Clemenger BBDO Adelaide and company Motor Accident Commission … The result of the art project was the visualization of the consequences of an accident: a wrecked car made up of fifteen painted human bodies. This is the first group art project that Emma Hack had to work on. For more than 18 hours, she painted the bodies of 17 models, and then stacked them on top of each other, as if assembling a constructor, or a puzzle from multi-colored pieces. Each participant in the creative process had his own role, and, accordingly, his own mission in the art project. The wheel, windshield, bumper, roof or other part of the car does not matter. When all the models were put into a single structure, it became impossible to make out where one person “ends” and another “begins”.
Emma Hack was pleased with her work, which she called the most difficult in technical terms, but the most interesting in terms of creativity. And it is very possible that in the future other works created in the same group body art technique will appear in her portfolio. More information about Emma's work can be found on her website.
By the way, at one time on Kulturologii. Ru we already wrote about the earlier works of this artist. For example, about the art of disguise with body art. And also about painting on cows in the Cowscape art project.
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