Road Sign Carving: A Social Campaign Against Drunk Driving
Road Sign Carving: A Social Campaign Against Drunk Driving

Video: Road Sign Carving: A Social Campaign Against Drunk Driving

Video: Road Sign Carving: A Social Campaign Against Drunk Driving
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Road Sign Carving: A Social Campaign Against Drunken Driving
Road Sign Carving: A Social Campaign Against Drunken Driving

The social campaign against drunk driving illustrates a simple idea: alcohol turns road signs into reminders that a person is a freedom-loving creature, and no rules can be ordered to him. Including the Rules of the road. Only time, sobering everyone and everything, will be able to return the signs to their usual appearance.

When traffic rules are not a decree: a social campaign against drunk driving
When traffic rules are not a decree: a social campaign against drunk driving

If instead of a road sign you see a glass, wine glass or other libation dishes, then it's time to call a taxi, hints a social campaign sponsored by a well-known automaker. The original Fiat advertisement will definitely not hurt, and, perhaps, will save someone from drunken recklessness.

Fiat Advertising and Social Campaign: 2 in 1
Fiat Advertising and Social Campaign: 2 in 1

The social campaign says that drinking and driving are two incompatible things. And mixing these two crafts, to put it mildly, is not recommended. The authors of the carvings on the road signs are Brazilians, namely the advertising agency Filadelfia.

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