Video: Multi-colored trees in the woolen forest. Installation Dyed in the wool by British design studio Not Tom
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
Creative advertising, an unusual art project, and an original installation called Dyed in the wool were presented at an exhibition at La Galleria, located in London's Pall Mall. Designers from the British art studio Not Tom have filled the room with a forest of woolen trees, each of which changes its color during the exhibition. The installation is not only interesting as an art project, but also demonstrates the experimental use of natural wool, as well as innovative ways of dyeing it.
Dyed in the wool was created in collaboration with British illustrator Louis Thomas and is intended for the Wool Modern "wool campaign", which in fact focuses on the innovative and experimental use of wool.
So, the artists collected 150 samples of wool and manually wrapped dry trees with this coating. Then each of them was placed in a jar of dye, and as the wool fills with color, the wood is covered with a naturally shaped gradient. It is curious to observe how this process takes place - gradually, slowly, the gradient rises higher, it darkens below and becomes more saturated …
This performance, perhaps, cannot be called something super-original. But for those who know how to wait and have iron patience, it would be very interesting to visit such an exhibition.
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